爱丁堡大学爱丁堡大学市场营销硕士专业专业 项目网站

Marketing

英国 公立 商科

项目背景

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更新时间:2024-11-01

专业排名N/A

大学爱丁堡大学

开学时间9月

课程学制1年

学费31600.00/GBP

专业介绍

Our MSc in Marketing will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as: marketing management the analysis of marketing decisions consumer behaviour marketing research methods You will be able to tailor your studies to your interests, such as marketing communications, through your option course selection.

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语言要求

类型
雅思
托福
PTE
Listen
6
20
59
Speak
6
20
59
Read
6
20
59
Write
6
20
59
总分
7
100
73

学术要求

专业领域:商业及管理类专业,也可以考虑社会科学、传播学、公共关系,媒体,人文类或其他含一些MKT科目的专业,但不接受MKT本科申请)

课程设置

Compulsory couses 必修课 Principles of Marketing Management:营销管理原则 Digital Marketing:数字营销 Marketing Research & Data Insights:营销研究与数据洞察 Consumer Behaviour:消费者行为 Marketing for Net Zero:净零营销 Marketing: Theory and Application:市场营销: 理论与应用 Dissertation (MSc Marketing):学位论文 (营销硕士) Optional courses 选修课 International Marketing Strategy:国际营销策略 Marketing Communications:营销传播 Marketing of Services:服务营销 Understanding Brands:了解品牌