Compulsory courses：必修课程 Marketing Management：营销管理 Consumer Behaviour：消费者行为 Marketing Communication Strategy：营销传播策略 Marketing Research：市场研究 Strategic Marketing：战略营销 Optional courses：可选课程 Product Innovation：产品创新 Interactive Marketing：互动营销 Services Marketing：服务营销 Brand Strategy：品牌战略 Sustainable Marketing：可持续营销 Business and Network Marketing：商业和网络营销 Customer Experience Design：客户体验设计 Marketing Analytics：营销分析 Advanced Digital Marketing：高级数字营销 International Marketing：国际营销 Product Innovation：产品创新 Interactive Marketing：互动营销 Services Marketing：服务营销 Brand Strategy：品牌战略 Sustainable Marketing：可持续营销 Business and Network Marketing：商业和网络营销 Customer Experience Design：客户体验设计 Marketing Analytics：营销分析 Advanced Digital Marketing：高级数字营销 International Marketing：国际营销