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/ 巴斯大学创业和管理专业
项目背景
`更新时间:2024-09-26
专业介绍
Learn fundamental management skills alongside the nature, context and process of entrepreneurship. This course will prepare you for an entrepreneurial career and a range of management roles.
This course is for graduates who want to develop an entrepreneurial mindset and pursue entrepreneurial careers.
You will learn how to:
understand trends
identify and exploit opportunities
apply management knowledge to business problems or entrepreneurial ideas
You’ll also have a chance to turn a real business idea into a viable business model. Find out how the entrepreneurial process differs across several different contexts.
推荐顾问
语言要求
类型
雅思
托福
PTE
Listen
6.5
24
62
Speak
6.5
24
62
Read
6.5
24
62
Write
6.5
24
62
总分
7
100
69
学术要求
任何专业，但不建议商业和管理专业学生申请因为太多重合科目。
课程设置
Compulsory units：义务单位
Entrepreneurial leadership and personal development：企业家领导力与个人发展
Fundamentals of entrepreneurship：创业基础
Entrepreneurial finance：创业金融
Entrepreneurial innovation and value creation ：创业创新与价值创造
Accounting and finance for managers：管理人员的会计和财务
Business economics：商业经济学
Consumer behaviour：消费者行为
Contemporary brandscapes：当代品牌景观
E-commerce and omnichannel marketing：电子商务与全渠道营销
Environmental sustainability：环境可持续性
Leading and managing change：领导和管理变革
Managing people in global organisations：管理全球组织中的人员
Marketing：市场营销
Operations management：运营管理
Strategy：战略
Technology and financial services ：技术和金融服务
Business analytics：业务分析
Commercialising new technology：将新技术商业化
Defining your career goals：定义你的职业目标
Digital marketing society：数字营销协会
Marketing analytics：营销分析
New product development：新产品开发
Operations strategy：运营策略
Dissertation：论文
Entrepreneurial project：创业项目
Summer internship ：暑期实习
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