项目背景
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更新时间:2024-10-09
开学时间1月,5月,9月
课程学制1年
学费20050.00/GBP
专业介绍
On this course, you will explore a variety of topics related to international marketing and marketing management, including:
The theory, skills and personal attributes it takes to be a successful international marketing practitioner. The latest in international marketing trends and their applications. Developing marketing skills pertinent to leading international business growth.The chance to apply for a ‘professional experience’ opportunity2 and further develop your skills and knowledge with the aim of maximising your employability prospects (see modules for more information).
推荐顾问
语言要求
Write
5.5
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总分
6.5
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学术要求
课程设置
Global Marketing :全球营销
Marketing, Strategy, Planning and Control :市场营销、战略、计划和控制
International Brand Management :国际品牌管理
Digital Marketing Strategy :数字营销策略
Contemporary Issues in Research :研究中的当代问题
Consumer Behaviour :消费者行为
Marketing Communications :营销传播
Marketing Metrics :营销指标
Leading Strategic Change through Creativity and Innovation :通过创造力和创新引领战略变革
Project:项目