项目背景
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更新时间:2024-10-22
开学时间9月
课程学制1年
学费35800.00/GBP
专业介绍
Do you want to pursue a career in digital marketing? We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing. Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world.
The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically.
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语言要求
Write
6.5
25
62
总分
7
100
69
学术要求
先修科目熟悉数据分析或统计软件,如EXCEL,SPSS等。
课程设置
Required modules:所需模块
Digital Marketing Strategy :数字营销策略
Digital Marketing Communications :数字营销传播
Digital Consumer Behaviour :数字消费者行为
Research in Marketing :市场营销研究
Marketing Analytics :营销分析
Dissertation :论文
Optional modules:可选模块
Social Media and Marketing :社交媒体和营销
Neuromarketing :神经营销
Omnichannel Retailing :全渠道零售
International e-Services Marketing :国际电子服务营销
Corporate Sustainability :企业可持续发展
B2B Marketing :B2B营销
Brand Management:品牌管理
Web Technologies :网络技术