Compulsory courses：必修课程 Driving organisational value through marketing：通过营销推动组织价值 Using marketing analytics for better decision making：使用营销分析来更好地决策 Shaping ethical marketplaces：塑造道德市场 Marketing strategy masterclass：营销策略大师班 Optional courses：可选课程 Major project：重大项目 Establishing and building strong brands：建立和打造强势品牌 Business to business marketing：企业对企业营销 Contemporary issues in marketing：营销中的当代问题 Social media marketing：社交媒体营销 Managing distribution channels：管理分销渠道 Customer focused innovation：以客户为中心的创新 Global study programs in marketing：市场营销全球研究计划