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/ 格拉斯哥大学媒体管理专业
项目背景
`更新时间:2024-10-21
专业介绍
The Masters examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. If you are an aspiring or existing media manager, or have a strong interest in the media sector, this programme has been designed for you. It combines advanced-level media and management-related studies with a special focus on media economics and on media and cultural policy.
推荐顾问
语言要求
类型
雅思
托福
PTE
Listen
6
19
59
Speak
6
19
59
Read
6
20
59
Write
6
21
59
总分
6.5
90
59
学术要求
专业领域：媒体、传播、新闻、商业、法律、经济学、社会学、文化研究或IT专业。
课程设置
Core courses：核心课程
MEDIA ECONOMICS：媒体经济学
MANAGING STRATEGIC CHANGE (MEDIA MANAGEMENT)：管理战略变革 (媒体管理)
MARKETING MANAGEMENT (MEDIA MANAGEMENT)：营销管理 (媒体管理)
RESEARCH METHODS 1 (CCPR)：研究方法1 (CCPR)
Core courses：核心课程
MEDIA & CULTURAL POLICY：媒体与文化政策
RESEARCH METHODS 2 (CCPR)：研究方法2 (CCPR)
Optional courses：可选课程
INTELLECTUAL PROPERTY LAW：知识产权法
DIGITAL TRANSFORMATION: NEW MODELS OF BUSINESS：数字化转型: 商业的新模式
ISSUES IN AUDIENCE MANAGEMENT：观众管理中的问题
Dissertation：论文
MEDIA MANAGEMENT DISSERTATION：媒体管理论文
申请案例
学生姓名:王**
毕业学校:Macao University of Science and Technology (MUST)
本科专业:Major: Spanish /Minor: Communication
基本背景: /GPA82.25/100/雅思0
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